Creative directed and designed for Sunsoaked 2025, refreshing the brand with a new logo, typography, colors, and characters. Worked with designers and animators to expand the visual world and developed moodboards, posters, and marketing materials to capture the festival’s energy.

Official merch for Sunsoaked 2025 featuring a reimagined logo on hats, tanks, and beach shorts, with the rest of the collection designed by the talented@hellojordn