The Federal Lofts identity draws on industrial materials, bold type, and clean palettes to connect the building’s 1856 heritage with its modern residential purpose.
The Federal Loft merch line brings the brand’s identity into everyday essentials. Featuring robes, tote bags, and more, each piece carries the iconic logo and signature colour palette.
View Brand IdentityView Rough Drafts :-)
The website isn’t my design or development, but it showcases how The Federal Lofts identity extends into digital.
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